That was the brief Parklane Properties set Prohibition, and we relished the challenge.
We responded with a programme of creative executions spanning traditional PR and social media channels, aimed at engaging with the student audience in a meaningful way, while ensuring we directly drive signups and footfall.
How do you make an estate agent relevant and appealing to the notoriously fickle student market?(The idea is that the participants will not feel pressure to accept or request contact information face to face.) The first organized speed-dating event took place in 1998 in Beverly Hills, California.Imagine you have made contact online with a potential date and you are soon to meet up in person.We have exclusive use of the upstairs bar for our speed daters.Speed dating first evolved over a decade ago, but it has become much more popular in recent years, especially among baby boomers and seniors.One key campaign tackled the age-old challenge of finding compatible housemates, with the launch of “housemate speed dating” – a series of events that put a new twist on the tried-and-tested matchmaking activity.